A man stands with his head bowed before a jeering crowd. The dunce cap he’s wearing, over half the size of the man himself, looks almost comical, but the abject misery on his face drains the scene of any humor. It’s 1966 in Maoist China, and the man is the victim of a “struggle session,” during which victims are publicly humiliated and abused for their crimes, real or imagined. Only after he has admitted to his transgression and asked for forgiveness can the abuse end.
Mao and his fellow revolutionaries understood the power of mob humiliation and used it to terrorize the country into ideological conformity. I fear that this instinct—the reflex to use public humiliation as a tool to purge society of apostates and their ideas—has returned. This time, though, it’s in the United States.
Let me be clear: The horror of Mao’s China was singular. I am not making a comparison to the death and destruction it caused or to the severity of the punishment that the mobs imposed. Instead, I am drawing a parallel (one that various journalists and commentators, including the pseudonymous Chinese-American academic, Xiao Li, have made before) to an instinct—the inclination to humiliate and terrorize anybody deemed guilty of even the slightest transgression. And, as in revolutionary China, the mobs in the United States today are indiscriminate. In their righteous fervor, they go after the guilty, the innocent, and those somewhere in between.
Today, the mob acts primarily through social media, meaning that the pile-on can come for anybody, at any time, with little to no warning. The critics humiliate their victim until the accused issues an apology to end the nightmare. And then the mob either doubles down, or it moves on to its next subject.
In the long run, obsequious apologies for imagined crimes pave the way for a destructive cycle of inquisition. Unless brave people stand up and say, “Enough,” the mob will continue steamrolling victims, leaving behind a trail of careers, reputations, and a culture of conformity.
So, if the mob comes for you and you don’t believe you have done anything wrong, I have a modest proposal: Don’t apologize.
It doesn’t matter where the denunciations come from—left or right, allies or adversaries. If you face public criticism, you should first seriously contemplate if you have, in fact, done something wrong. If so, go ahead and apologize. Acknowledging mistakes is a sign of maturity and can be healing. But if not, don’t. Defend yourself against the mob—and if that is asking too much, log off and let the critics tweet into the void.
Consider the case of Lin-Manuel Miranda, who wrote the recent blockbuster film adaptation of his Broadway musical, “In the Heights.” The movie is largely a celebration of Latino and immigrant culture and features an almost exclusively Latino cast. Some critics, however, noted the lack of dark-skinned actors and accused Miranda of colorism. The charges weren’t supported by any evidence and targeted the man who is most famous for writing “Hamilton,” a musical that cast black, Asian, and Latino actors as America’s founding fathers. But Miranda apparently felt that he had to say something, because he soon tweeted an apology for the movie’s lack of “dark-skinned Afro-Latino representation.”
The night after Miranda apologized, the actress Rita Moreno, who is Puerto Rican, appeared on Stephen Colbert’s talk show and argued that he needn’t say sorry. “I’m simply saying, can’t you just wait a while and leave it alone? […] They’re really attacking the wrong person.” But the mob immediately came for her, and the day after the “Colbert” appearance, Moreno tweeted an apology for defending Miranda. It started with the self-flagellation that has become so familiar: “I’m incredibly disappointed with myself ...”
To give such a forceful statement on the nation’s most-watched late-night talk show, it’s fair to assume that Moreno must have understood the “colorism” debate and given her position serious consideration. Why, then, was she so quick to flip-flop, retract her statement, and atone? Occam’s Razor would tell us that her apology, like Miranda’s, was simply a capitulation to avoid the internet’s wrath.
If I am wrong, and Miranda and Moreno truly concluded that the critics were right after serious consideration, their apologies are praiseworthy. But given the flimsy nature of the accusations against Miranda and Moreno, and the hasty manner in which they flip-flopped, it seems more likely that they reacted simply to appease the mob. If that’s true, they should have defended themselves and refused to apologize.
The same is true of the many other public figures who have issued apologies for seemingly contrived controversies. In February, for example, the outrage army focused its ire on PJ Vogt, co-founder and former host of Gimlet Media’s “Reply All,” a podcast with more than 4 million monthly listeners. Vogt’s supposed transgressions were initially aired in a former colleague’s Twitter thread that accused Vogt of contributing to a “toxic dynamic at Gimlet,” opposing unionization efforts at the company, and working “against multiple efforts to diversify Gimlet’s staff & content.”
The mob descended, apparently unconcerned by the accusation’s lack of evidence or specifics. Vogt didn’t hesitate, either, and the very next day he tweeted an apology:
I deeply failed as an ally during the unionization era at Gimlet. ... Reflecting on my behavior, I find it humiliating. I should have reflected on what it meant to not be on the same side of a movement largely led by young producers of color at my company. I did not. Those mistakes belong to me.
In that same post, Vogt announced that he was leaving “Reply All”: “I’ve asked for the team’s permission to step away … I don’t think anyone needs me taking up space right now. I’m sorry to everyone I’ve disappointed.”
Astonishingly, after the whole ordeal—the initial accusatory Twitter thread, Vogt’s apology, a self-reflective episode of “Reply All,” and abundant media attention that included articles in The New York Times, Vanity Fair, Vulture, and The Los Angeles Times—nobody has presented evidence of real workplace misbehavior. A second New York Times article even declared that Vogt shouldered “the blame for a situation that was, many people said, ultimately created by Gimlet’s founders.” It appears that Vogt’s worst offense was his staunch opposition to the Gimlet Union.
Is that really worthy of a public apology? I would argue it is not. Given his hasty reaction to the criticism and the lack of evidence showing real misconduct, it seems that Vogt apologized to quell the internet anger and get out of the spotlight. If so, he should have pushed back against the mob and stood up for himself. For the cycle of shaming and apologizing will only stop if innocent, brave people refuse to grovel for forgiveness.
Those who live up to this ideal are a reason for hope.
One such person is Winston Marshall, the former banjoist for the band Mumford and Sons. The mob came for Marshall after he tweeted support for Andy Ngo, a controversial activist who shot to fame by documenting the excesses of the far left. Marshall recounts the experience:
You have a swarm of snakes who come for every aspect of your life ... calling me a fascist and Nazi and all these ridiculous things. And then ... they come for your friends and your associates and their families … It’s a very effective mode of intimidation because it’s one thing when they come for you. But when they come for those you love, you want to defend them.
Marshall earnestly considered the criticism and issued an apology. But he later came to regret it:
I was sincerely open to understanding … what about my tweet was offensive and I wanted to examine that. But I saw more and more clearly, I felt that I had participated in that lie that either [left-wing] extremism didn’t exist or was a force for good. And that began to really bother my conscience.
Late last month, Marshall deleted the apologetic tweet and published a letter explaining that he was leaving the band so that he could speak freely without his bandmates “suffering the consequences.” Remaining and self-censoring, he said, would “erode my sense of integrity [and] gnaw my conscience.”
To stop the cycle of insincere apologies, more people need to follow Marshall’s lead and defend themselves in the face of public humiliation.
If we continue to censor unpopular opinions and censure those who hold them, we will be giving up the knowledge-building endeavor of constructive debate and open discourse. Instead, we should use liberalism’s greatest tools—logic, evidence, and persuasion—to sort fact from fiction and to challenge ideas we oppose.
So if the mob comes for you, ask yourself whether you have, in fact, done something wrong. If so, go ahead and apologize. But if not, be brave and stand your ground.
Seth Moskowitz is an editor at Persuasion.
Yes, YES, YEEEEESSSS!!! This is the fulcrum of the problem. Bullies choose their targets according to how the victims react. The ones that cry get it the worst. And they reinforce the confidence of the bully and make them seem that much more fearsome to everyone else. The spell is broken when someone finally calls the bully's bluff and shows everyone that they can only hurt you so much, if at all, and that their nose can be bloodied, too.
Public apologies, even insincere ones, used to serve a purpose in society. They were a signal of acknowledgement, of consideration, of a willingness to engage and understand. To apologize meant that the recipient of the apology was not being ignored, that the bond between public and public figure was being recognized, and little more. It was even understood that the apologizer might not have felt that they actually did anything wrong, yet the fact that they were nonetheless willing to offer a simple verbal concession meant something. That was enough to make something possibly dishonest worthwhile, contingent upon the expectation of an unequivocal acceptance of the apology.
That expectation has vanished. Now, one can reliably expect an apology to be roundly spurned and declared insufficient. It no longer exists to strengthen social bonds - it is a signal of surrender to a perceived social authority, and a plea for mercy that will almost certainly be denied.
Thus, we must accept that the justification for those little white lies of contrition is no more. Apologies should be given, but only when they are truly warranted. And by that, I mean more than the simple fact of being wrong. I can acknowledge a mistake without needing to apologize for it - being wrong isn't a sin. An apology should only be given in the case where expected terms of social trust have been violated, and when the putative offender can reasonably be expected to have known better. "My mistake" can suffice in a lot of situations that now seem to require a nauseatingly self-abasing essay.
We have, of course, been seeing this since at least #Metoo. Trial in the public square, the judge, jury, and executioners all of a piece. Noting that is not the same as giving sexual predators or stilted power dynamics a pass.
Still, it's one thing when it affects the famous who have a cadre of presumably experienced handlers and advisors who can at least help them through it, though that's no guarantee of wise counsel.
It's another thing when it comes for the everyman. Which it has. And it's everywhere.
Very recently I witnessed a horrifying example of this dynamic play out in the so-called historic costuming community. I say "so-called" because tangential relations in the digital age, even when accompanied by some in-person gatherings, hardly rise to the true standards of a community. But I digress...sort of.
I wasn't involved in this controversy at all. Just witnessed on Instagram that incomplete portion of my take that will always be our lot in the vagaries of the digital field.
What happened was this: Eager to connect in person after pandemic isolation, some 18th century reenactor/cosplayers planned an open-to-all get together in Colonial Williamsburg. They put out the word on various sites saying anyone was welcome to join them. From there they decided to make a private Facebook group (that anyone was free to ask to join), in which to consolidate their planning.
They set a date for their meet-up: June 19th.
When the time arrived they did as they always do, they put on the dog. They donned fine silks, powdered their wigs or piled up their hair, pulled out the fans, tied up the garters, buckled up the shoes, and put together a feast for picnicking on the grounds.
And like lambs to the e-slaughter they went back in time not knowing the multiple unforgivable transgressions they had unwittingly unleashed.
Soon it came to pass that other historic-costuming related persons, both at Colonial Williamsburg and online, CW workers and ordinary folk, were livid at the cosplayers. Boy did the corsets come off for the bare-knuckled cyber brawl that ensued.
For DAYS via Instagram a cluster-mob of ladies with their mob caps in a twist accused the cosplaying group of "dressing up as enslavers" while "eating oranges" a widely known colonial-era import food supplied from the Caribbean by enslaved workers of the time. Possibly worse for the accusers was that this wanton Bacchanalia happened on Juneteenth.
On top of that, some official Colonial Williamsburg programming on Juneteenth actually happened that day and it was decided by the Mad IG Mobcappers that this gathering of CW fans and cosplayers acted in grave and essentially irredeemable disrespect to the historians and reenactors bringing that weekend's Juneteenth celebrations alive.
Nevermind that the getaway had been planned for months in advance, far before Juneteenth went from an inarguably obscure cultural holiday to an admittedly long-overdue national holiday.
Never mind too that the accusers were alternately miffed at the cosplay gathering itself and also at the perception that as people of color (or allies of BIPOC) they weren't actively included in a way that went beyond the generalized online call for anyone to join the cosplayers' fun.
In some ways it appears that the outsized anger, injured feelings, and fomenting disgust didn't occur because of the actual Colonial Williamsburg gathering, or its timing, but that the anger was boiling over in advance of it, and then when the event occured the digital mob pounced.
Many in the "historical costuming community" came out with multi-post sliders, IG stories, reels, and other posts detailing the silk-and-ostrich-feather-crimes of these gaudy orange-eaters. They weren't allowed to be mere colonial-era people but were presumed to be dressed "as enslavers." The cosplayers' enjoyment of each other's company and the world they crafted together was seen as a direct repudiation of the Juneteenth event and therefore was deemed to be dripping with white privilege, racism, and a generalized blind boorishness for which nothing short of scapegoating into the desert would suffice.
People of Color brought out the vengeance and a fierce cyber smackdown. Allies of BIPOC piled on, virtue signalling at once their disgust and their own personal distance from such lowlife sorts. No presumption of innocence could be found. No measure of compassion was admitted, even from a place of indignation that still allowed "forgive them father for they know not what they do" (were it to have been a true social crime in the first place).
And I firmly believe it wasn't. It was some cosplayers cosplaying and some backbiters backbiting. I do tangentially know the cosplayers from that "community" and racism, indifference, hostility, goading, or wishing to portray enslavers are not even remotely a part of these people's lives.
It was ugly.
And as for the presumed guilty? On queue they went on the personal flagellation tour, each one outdoing the last with their admissions of guilt, lack of thought, failure to be aware of certain things, bad timing, and overall shittiness as human beings who need to "take some time off from social media to think about what they have done."
Tempest in a teapot doesn't begin to describe the nothingburger of this social media meltdown.
When I discussed it with my husband (this not being my first observation of the metaphorically extrajudicial mob swarm-cyberbullying) we agreed that in tenor it has all the signs of the Maoist struggle sessions.
Bullying SJWs and others bettray a rapacious appetite for absolute scapegoating, that is, for exile — humiliation and apologies will never be enough. You're on Elba.
And I say this as someone who is largely on the Left.
That doesn't mean that America doesn't need to grow in a fuller telling of our history — Black history is American history and we're all the richer for examining it, including figures then and now, famous and ordinary.
It also doesn't mean that socio-emotional growth and greater cultural appreciation isn't needed in America. It is. We're emotionally impoverished in myriad ways and we even border on factional collective delusion.
That said, cyber-swarming over perceived transgressions with the added factor that the alleged perpetrator's "intentions" or "non-intentions" are deemed absolutely immaterial (only the perceived sufferer has any power in these situations) makes clear that we're about as far from social cohesion as is humanely possible.
And that's jumped the shark.
It's time for a new way forward. A mature society cannot atone for its past ills by victimizing a new generation in the name of diversity, equality, and inclusion. And no group can be free from criticism when their bullying methods, absolutist demands, or hyperpersonal issues stand in contradiction to their claim to equalizing aims.
Discerning minds hunger for a way out of this freakshow.